Friday, 30 May 2014

High Five for My5

This month saw the launch of my5, a project I've been working on with Youthspace to promote dialogue surrounding mental wellbeing. Driven by Youthspace Youth Board - a amazing group of young people passionate about raising awareness of youth mental health and wellbeing issues - the operative word here is definitely with rather than for as they were keen to discuss their project, the 5 key steps they had come up with, and how we were going to turn them into something to share with others. Postcards for people to keep close and refer back to; colour was important, something that would make young people want to pick them up in the first place; symbols for ease of use and to make the steps memorable; clear communication of the message held within each step.

I loved the concept right away and found the campaign incredibly well laid out. Discover - Recognise - Energise - Socialise - Share. Simple. My visual ideas centred around different parts of the body, considering the attention we tend to give their physical health in order to convey the importance of doing the same with our minds. The descriptions of each step were also incredibly sensory, take time to listen, look around you, share a smile; all of these things are at our fingertips each day and don't require anything more from us than what we already have. It was this idea of connections between thinking and doing that fed into the illustration process, seeking to prompt action as well as self-reflection.

It was not only rewarding to work with the youthboard to realise their creative aspirations for the campaign, but also very inspiring personally to be around young people with such a clear vision and a universally empowering message. This is just the beginning for my5 but you can keep up to date with the project, including reading about the launch party in full, over on the Youthspace blog.

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